ABOUT

I love jokes. I love the magic it produces within a peer group, a live audience, or an audience on the internet. If something induces laughter, it automatically gets the attention of everyone. As someone who grew up watching the reruns of Fevicol advertisements and The Great India Laughter Challenge, I developed a keen interest in the application of words and visuals for entertainment. Since then, I have been able to elicit more laughter in this world through memes, sketches, and live performances.
All laughter happens through some communication, and figuring out the intricacies of this communication is intriguing to me.  In the course of satiating this curiosity, I have worked on the ideation and execution of numerous projects across different brands as a writer, as a creative producer, and as a creative manager.  
I am always looking forward to opportunities that contribute to reaching new milestones in communication through entertainment.